PCCW launches OTT music app in Vietnam

telecomasia.net

PCCW's entertainment division PCCW Media has launched its OTT music platform MOOV in Vietnam as part of efforts to expand its regional OTT presence.

PCCW has entered a partnership with Vietnamobile to provide 3G subscribers with unmetered access to the platform.

The MOOV user interface has been localized for Vietnamese users, and has a strong focus on local content, via licensing deal with over 150 local content providers. Research conducted by MOOV indicates that 92% of the platform's target audience primarily listen to local songs.

But the OTT app will also include international content including K-pop from Korea and music and video content from the US, UK and elsewhere.

The app is available for both iOS and Android. To help establish a foothold in the market, MOOV plans to arrange around 40 exclusive concerts at universities in Vietnam.

“MOOV’s debut in Vietnam is a further step in PCCW Media’s strategy in expanding its digital media services in the regional entertainment industry,” PCCW Media Group managing director Janice Lee said.

“With a compelling music offering of local relevance at an affordable subscription fee, and a superior user-experience, MOOV is well-poised to succeed with our distinctive value proposition to deliver quality, authorised content.”

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