PCCW's now TV scores major football broadcast deal

Staff writer
Future TV Asia

PCCW's now TV has secured the non-exclusive broadcast rights of UEFA Euro 2016 for Hong Kong viewers and will screen all 51 matches live in HD.

UEFA Euro 2016 is one of the best and most popular football tournaments in the world. For the first time, 24 national teams will compete for the championship between June 10 and July 10 in France, with stars such as Cristiano Ronaldo (Portugal), Jamie Vardy (England), Paul Pogba (France), Andres Iniesta (Spain) and Mesut Ozil (Germany). These top European teams will battle each other in an attempt to dethrone Spain, the defending champion.

now TV has been awarded the non-exclusive pay-TV media rights from MP & Sliva, the exclusive distributor of the UEFA Euro 2016 in Hong Kong. now TV will bring to viewers and especially for sports fans in Hong Kong, the most comprehensive and exciting UEFA Euro 2016 big screen viewing experience by delivering live coverage of all 51 matches in both SD and HD formats. 

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