The TV experience is in a state of flux, with changes in consumption habits, market dynamics and technology. Users familiar with free web TV, on-line social networking and user-generated content, now expect the same freedom, personalization and interactivity from TV.
A TV solution based on the IP Multimedia Subsystem (IMS) brings scale, interactivity, personalization and fi xed-mobile convergence to the TV service, which is key to further differentiating an operator's offering and reaching a mass market.