PlayBook will play well in enterprise

Robert Clark
29 Sep 2010
But the Apple Blog says RIM has been forced into the tablet market by the loss of corporate customers to the iPhone. “Since a tablet is definitely useful in a business setting, people are already buying iPads for enterprise purposes, basically because they don’t have a choice.”
Lex thinks the wilting share price, despite RIM’s recent bumper quarter, is a sign of a deeper malaise. “It is not clear whether the company’s ideal customer is an executive traveling to a meeting, or a teenager messaging friends and playing games.”
The other problem is that RIM is relying on a new software platform trying to win developers’ mindshare. An IDC-Appcelerator survey early this week notes that, long-term, developers are looking to Android
Says IDC: “72% of developers say Android ‘is best positioned to power a large number and variety of connected devices in the future,’ compared to 25% for iOS. As a result, 59% of developers now favor Android's long-term outlook versus 35% for iOS. This gap has widened 10 points since a similar survey in June.”
PlayBook will play well in corporate IT departments, but users prefer apps.

MORE ARTICLES ON: BlackBerryEnterprisePlayBook,  RIM,  Tablets


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