PLDT in the Philippines through its investment arm PLDT Capital, has invested $5 million in California-based MATRIXX Software, provider of real-time, integrated infrastructure for the business of digital service providers.
MATRIXX will enable Smart to deliver an array of lifestyle services and content that can be individually purchased and customized. Smart’s customers will have the freedom to manage their mobile account usage and spend, tailor services and choose “sachet-size” packages based on their preferences and budgets.
MATRIXX provides a real-time Digital Commerce platform for creating and monetizing content and services. Smart chose MATRIXX because they needed a real-time, customer-centric platform that could jump-start entry into the digital market without a lengthy IT project.
MATRIXX installed and integrated the solution within weeks, allowing rapid time-to-market for future service propositions that will capture wallet-share and customer loyalty in a dynamic, fast-paced market.
“The evolution of the telco into a digital service provider requires viewing the customer through a different lens, in order to identify new ways of serving them,” said Winston Damarillo, PLDT chief strategy advisor and PLDT Capital co-managing director.
“We’re transforming the customer experience, and we chose MATRIXX Software because its technology and performance is unmatched, and they are able to help drive the PLDT Group’s digital vision more rapidly than anyone else,” said Damarillo.