As the demand for high-quality, uninterrupted IP video continues to grow, so too does the desire for tools that can ensure this quality, a new report from ABI Research shows.
Content Delivery Network (CDN) Balancing and OTT Monitoring, as well as Real User Monitoring (RUM) and Application Performance Monitoring (APM) technologies used to measure video services are growing, with associated revenues estimated to reach $477 million in 2020, the market study suggests.
"While the video analytics market as a whole is rather mature, the desire for more granular, user-level data led to a shift in focus from QoS metrics to quality of experience (QoE) services and data," said Eric Abbruzzese, research analyst at ABI Research.
"The increasing complexity of the IP video and OTT content markets will continue to drive both new and existing providers, operators and content owners to pursue deeper analytics capabilities to fully understand the experience of the end user,” said Abbruzzese.
As delivery demands continue to grow, CDNs have been forced to scale to keep up; even with new scale, one CDN is not enough for large service providers. As 4K and higher bitrates become more commonplace, this trend will affect even small to mid-size operators.
The increasing shift toward multi-CDN architectures to better handle this network load goes hand in hand with QoE analytics. These multi-CDN setups are often handled within a single company and sometimes in a singular product.