Retail trends to watch in SEA

Eden Estopace
18 Feb 2014
00:00

As the next generation of shopper becomes ever more demanding, retailers must place the customer experience at the forefront of their retail strategy. And, while striving for a high quality experience, they mustn’t lose sight of profitability.

These are among the predictions for the retail industry in 2014 that global supply chain commerce solutions provider Manhattan Associates released recently.

“To survive and thrive in 2014, retailers need to make their existing assets work harder while continually innovating on their service offering. Those that don’t will lose out through poor loyalty and lower sales,” said Scott Gillies, Director of Retail at Manhattan Associates, Asia Pacific.

Major cities in Southeast Asia continue to regard retail as a significant source of employment and economic strength and retailers across the region are engaged in a fierce battle to grow their market share. Here are five trends that Manhattan Associates expects will influence the retailers’ strategies in Southeast Asia in the year ahead:

1. Personal and profitable

Consumers today expect a personalized and fast service. They expect retailers to deliver a wider range of products, faster, and in a more targeted way. Retailers must ensure that they strike the right balance between offering high levels of customer service and delivering orders profitably.


A key advantage is enterprise-wide visibility of inventory and customer transactions via the deployment of centralized order management systems. Embracing such technology will allow retailers to know exactly where their inventory is, to whom they can make it available and when it will get there, regardless of which channel is calling for it. This in turn will allow retailers to offer the best level of service to their customers.

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