According to consultant Tomi Ahonen, in his latest quarterly update on smartphones, bada had 1.3 million active users in the third quarter, about 2% of the global base for high-end handsets.
That would make bada the most successful mobile OS launch since the first iPhone iOS - achieved with only one handset, Samsung's Wave, and without the support of a US cellco.
The Wave boasted Samsung's Super AMOLED display technology and a friendly, widget-based user interface at a lower price than the Galaxy S. It has now been joined by two further bada phones.
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