Samsung is rolling out a mobile payment service designed to compete with Apple Pay in South Korea ahead of a wider global launch.
The vendor began rolling out the service in Korea last week as a pre-launch pilot for Galaxy S6 and S6 Edge owners, TechCrunch reported.
The Samsung Pay service is based around LoopPay, a payment technology provider acquired by Samsung in February.
LoopPay's technology works with both NFC and traditional card readers via magnetic secure transmission.
Payments can be authenticated using either a password or fingerprint, and no credit card data is stored on the device or sent during a transaction.
Samsung Pay is designed to replace the vendor's mobile wallet service, which was retired earlier this year due to disappointing take-up and usage rate.
After a commercial launch in South Korea, Samsung plans to bring the service to the US, and eventually expand to more markets. Ultimately the service could be a challenger to Apple Pay, which analysts expect will shake up the mobile payment market and spur wider adoption.