Samsung ups the ante with Galaxy S III

Malik Saadi/Informa Telecoms and Media
04 May 2012

Today, Samsung introduced the third generation of its flagship smartphone brand, the Galaxy S III. The phone will be branded as the official 2012 Olympics phone.

This device belongs to the super-phone category of smartphones which also includes HTC One X, the forthcoming iPhone 5 and LG Optimus 2X. According to Informa Telecoms & Media, the super-phone market will generate above 50 million units in terms of sales by the end of 2012.

Galaxy S III will certainly enable Samsung to reinforce its position as the leading vendor in this market. It will also enable the South Korean consumer electronics giant to maintain its leadership as the dominant Android manufacturer, with an estimated one-third market share by end of 2012.

Galaxy S III comes with a unique combination of the highest possible set of hardware and functionalities in the market so far. These include a 4.8” super AMOLED screen, an in-house built quadcore processor, 1GB of RAM, 8MP back camera, 2MP front camera for video recording, up to 64 GB of Flash storage, a micro SD extension, NFC, MHL/DLNA/WiFi/Bluetooth/GPS/FM connectivities, 2100mAh battery, and is filled with a number of sensors for advanced input/output recognition experience.

All these goodies are packed in an impressive 136.6×70.6×8.6 mm and 133g form factor. The phone comes in two variants; one addressing HSPA+ market and another with an additional LTE connectivity targeting spectrum bands deployed in the USA, Japan, and Korea. The phone will also support an advanced and cloud based voice recognition through Samsung’s Svoice solution, something similar to Apple’s Siri platform.

Hardware has been always a key differentiator for Samsung devices, so this not what makes this phone attractive in terms of innovation. But what is unique about this phone is the level of intelligence Samsung has created around its embedded features and sensors which takes smartphone innovation into another league.

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