SAS is offering its SAS Customer Link Analytics – comprising SAS analytics, visualization, dashboards and reports – to data-rich telcos that want to improve customer acquisition, retention, cross-sell and up-sell.
Using SAS, organizations can expect to better segment their markets, determine how and when to target influencers, and test new campaigns, products and services.
"Early adopters who are socially engaged wield enormous influence over others' purchasing decisions," said Ken King, director of SAS Telco and Media Convergence.
SAS Customer Link Analytics can be customized to meet company-specific needs to give a relevant, detailed understanding of network relationships from the supply chain to consumers.