Auto maker Skoda has tapped MyClick anew to promote its newest car model called Fabia using a mobile WAP site MMS MyClick advertising platform.
MyClick's image recognition technology allows Skoda to reach end-users with instant services wherever they are and build up its user base. Skoda is using MyClick to provide an interactive platform where mobile users can access "Believe In Life" information by simply clicking their mobile phone camera.
Users just need to capture the Fabia logo via their mobile device cameras and send the image through MMS to 106631111 to receive the "Believe In Life" information.
This include latest product and road show details, test drive booking, MV and video clip downloads and ringtone customization as well as other entertaining information.