Cambodia's Smart Axiata announced it has deployed an SMS spam filtering and A2P SMS monetization platform from 365squared for its more than 8 million customers.
The operator is using the 365secure service to continuously monitor and filer SMS traffic from any source on a round-the-clock basis. The service is designed to detect and block fraudulent SMS messages delivered through gray routes.
Smart will also be able to use the service's proprietary 365analytics software to conduct detailed traffic analysis and reporting. The implementation was conducted by 365squared last month.
“Spam messages are disliked by everyone. The partnership with 365squared stands on our desire to strengthen customer relationships based on trust,” Smart Axiata CEO Thomas Hundt said.
“By filtering intrusive and uninvited messages we provide to our customers peace of mind and therewith step up our customer experience efforts further.”
Smart Axiata launched LTE services in January 2014, and has now expanded the network to cover 25 key provincial capitals as well as other key cities. The company's combined 2G, 2.5G, 3G, 3.75G and 4G mobile network covers more than 98% of the Cambodian population.