SMEs can benefit from big data, too

25 Nov 2015
00:00

What often starts as an exercise in delivering a KPI can and probably should highlight process inefficiencies and whether the data itself is ‘clean.’ Being prepared to review the business processes in place and look at ways to improve/automate key steps to enhance data accuracy will set the standard for ultimate KPI delivery.

That’s all pretty logical, isn’t it? Yet you would be surprised how many SMEs either ignore these basic principles or complicate matters by trying to “eat the whole elephant” at once.

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