SMS spam solution enables more user control

John C. Tanner
29 Jun 2011
Daily News
Messaging security specialist Cloudmark unveiled a new mobile messaging security platform Tuesday that enables cellcos to not only tackle SMS spam more effectively, but also rope users into the fight.
The Cloudmark Mobile Messaging Security Solution, available in Q3, includes a global reporting and analysis component, as well as an automated, active messaging filtering solution. This means it doesn’t just filter marketing spam, phishing attempts, malware and messages that try to trick you into calling a premium-rate number, but also gives users more control over what kinds of messages make it to their handsets.
“Before, we were mainly concerned with protecting subscribers from the nasty things that we knew about with our filtering technology,” says Cloudmark mobile marketing VP Alan Ranger. “But we’ve been working on this with a couple of operators, and they wanted to take it to the next level so that subscribers themselves had more control over what was delivered to them.”
Subscribers of operators using the solution will be able to log on to the operator portal site and enter phone numbers that are allowed or not allowed to send them messages, and indicate content types they do or don’t want to receive. When unwanted messages do arrive, they can report it to the operator from the handset and automatically block that kind of content and the number that sent it, Ranger tells
Operators who deploy the solution can use it to create new VAS services such as malware/virus protection, fraud prevention, SMS content filtering and even anti-bullying services that enforce per-subscriber blacklists and whitelists.