Social CRM revenue breaches $1b mark by 2012

Staff writer
15 Sep 2011
00:00

The worldwide social customer relationship management (CRM) market is forecast to reach over $1 billion in revenue by year-end 2012 from about $625 million in 2010.

According to Gartner, worldwide social CRM is projected to total $820 million in 2011.

However, analysts said spending by buyers on social software for marketing, customer service and sales increased by 40% in 2010 while social CRM remained less than 5% of the total CRM application market.

More than 100 vendors have social CRM offerings, but most are not profitable and generate annual revenue of less than $1 million.

Related content

Comments
No Comments Yet! Be the first to share what you think!
This website uses cookies
This provides customers with a personalized experience and increases the efficiency of visiting the site, allowing us to provide the most efficient service. By using the website and accepting the terms of the policy, you consent to the use of cookies in accordance with the terms of this policy.