Sony Ericsson chose NeoMedia Technologies as its strategic 2D barcode partner.
Sony Ericsson will begin shipping phones pre-loaded with NeoMedia's NeoReader barcode scanning application globally in the first half of 2010.
The NeoReader will be pre-installed across all Sony Ericsson platforms, transforming camera phones into mobile barcode scanners which provide easy access to mobile content via 2D barcodes.
The NeoReader is a universal barcode scanning application that reads all standard 1D and 2D barcode symbologies -- QR, Data Matrix, Aztec, UPC and EAN -- so users won't need multiple barcode readers.