Highlighting the growing importance of presence and interoperability for mobile services, Singapore operator StarHub will launch Asia's first multi-community mobile instant messaging service in Singapore later this month.
Enabled by a mobile IM suite from NeuStar, the service will let subscribers access Windows Live Messenger and Yahoo Messenger IM communities from their mobile phone. Log-in will use existing user names and passwords, just as with a PC.
Anil Nihalani, VP of mobile services at StarHub, says: "Customers want anytime, anywhere access to their online friends, and our new service lets them stay in touch with their IM buddies on Windows Live Messenger and Yahoo on the move."
Called ChatAnywhere, the new StarHub messaging service will be available later this month, charged at a flat rate to encourage usage. Nihalani says it will be offered as a value-added service to StarHub post-paid customers for a monthly fee of S$5.35 (US$3.87). There will be no additional data usage charges for the use of the service.
Stephen Tsang, VP for APAC at NeuStar, said, "We want to help StarHub build on the success of SMS and benefit from the instant messaging phenomenon that is driving new revenues and value to our customers around the world."
In Asia, NeuStar provides mobile IM services to operators in Hong Kong, Macau, Indonesia and Singapore.