In-Stat says 100M households will use 'hybrid' TV by 2016

Staff writer
telecomasia.net

The number of households using hybrid TV services can reach 100 million households by 2016, a new report said.

The NDP In-Stat report added that TV programs have come to the Internet, and the Internet has gone to mobile devices. Now the Internet is coming back to TV, and savvy software engineers and smart TV producers are finding ways to create new “hybrid” services that bring it all together, the report said.

“The next step in the viewing experience will be for TV sets and set top boxes to permit all of the traditional TV-related services, which is then expanded and enhanced by bringing in content from the Internet, or from Internet-like web services that provide a ‘walled garden’ of authorized content and on-screen features,” said Gerry Kaufhold, research director. “In tandem with web-based content coming to TV screens are TV apps that use tablets or smartphones. We expect nearly 80 million households will be actively using TV apps provided by their service provider by 2016. These new hybrid approaches provide an excellent growth opportunity for TV producers.”

The report further said PCs are still the primary display device for viewing videos from the Internet and that North America is the early leader for hybrid TV households, but the UK, France, and Germany are coming on strong, and most of Europe will have hybrid services by 2016.

 

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