The number of SVOD (subscription video on demand) homes is forecast to reach 306 million across 200 countries by 2020, up massively from 28 million in 2010, according to a new report from Digital TV Research.
The total will grow by 42 million in 2015 alone from an expected 161 million by the end of the year.
The Global SVOD Forecasts report estimates that nearly 145 million SVOD subscribers will be added between 2015 and 2020 (up by 90%).
China will increase by 20 million subs, with the United States bringing in an extra 22 million, Japan 9 million and India more than 7 million.
Netflix is forecast to have almost 115 million paying subscribers by 2020, adding 44 million subs between 2015 and 2020.
In the US alone, Netflix is expected to have 50.4 million subs by 2020, up by 7 million on 2015.
Global SVOD revenues is seen reaching $26.8 billion in 2020, 10 times the $2.6 billion recorded in 2010 and more than double the $12.4 billion expected in 2015.
Subscription revenues for Netflix is expected to surge from $1.8 billion in 2010 to $12.2 billion in 2020.