Tablet silicon content to approach $14B by 2015, says In-Stat

Staff writer
15 Jul 2011
Daily News

Silicon content for tablets will soar to nearly $14 billion by 2015, according to a new report.

The In-Stat report said the impact on silicon providers has been dramatic, but it’s about to take on even bigger dimensions. Despite the fact that tablets have been available for quite some time, it took Apple’s April 2010 launch of the iPad to legitimize the market.

“Without question, tablets are driving the increases in silicon TAM (total available market) in portable entertainment devices,” said Stephanie Ethier, senior analyst at In-Stat. “Global sales for tablets are on the rise as a result of continued consumer demand, global expansion of tablets, and a wider adoption of these devices beyond early adopters. In 2015, tablet and e-readers silicon will account for nearly 85% of all silicon content dominating the category.”

The report also e-reader unit shipments will reach 40 million units by 2015. The processor total available market (TAM) for PMPs will reach $2.2 billion in 2011 and tablet shipments will surpass 110 million units by 2013. Personal navigation device (PNDs) shipments will peak in 2012, then start to decline, as a result of the proliferation of navigation capability in handsets.

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