Targeted interactive advertising: A killer revenue app

Alcatel-Lucent
21 Sep 2009
00:00

As the communications industry evolves from a network-centric view of the world to a user-oriented perspective, service providers are transforming their business models to create new revenue opportunities associated with enhanced content and interactive media platforms.

This white paper explores the opportunities that exist for service providers as they shift how value is created, managed and monetized in their networks to take advantage of next-generation advertising models.

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