As the communications industry evolves from a network-centric view of the world to a user-oriented perspective, service providers are transforming their business models to create new revenue opportunities associated with enhanced content and interactive media platforms.
This white paper explores the opportunities that exist for service providers as they shift how value is created, managed and monetized in their networks to take advantage of next-generation advertising models.
- The importance of creating a seamless customer experience
- Services access and onboarding: The new game for network operators
- Working with third party services: An action plan for network providers
- Application enablement: Delivering a trusted Web experience to increase revenue
- Show your network some love - Network lifecycle management