Tatto Media extends mobile platform across Asia

staff writer
06 May 2011

Tatto Media announced a deal to extend its platform across Hong
Kong-based Ozura World's mobile community in Asia.

With a user base totaling to more than 270 million global users, the
agreement will move the ranking of the two combined companies to the
third spot in terms of the number of total unique global users, just
behind global player Facebook at 500 million users and Tencent, with
400 million users in China.

The deal follows on from Ozura World’s acquisition of Tatto Media in
April 2011. Tatto Media is a major mobile performance-advertising
network based in America while Ozura World has a huge yet burgeoning
mobile community in emerging countries. The deal struck between both
parties is aimed at extending their networks for mutual benefit.

The alliance between both companies will help Tatto Media expand
beyond the borders of matured markets like North America and Europe,
while Hong Kong-based Ozura World, which is big in Asia and emerging
countries, will get access to users in more developed markets. Both
companies will thus be able to rapidly expand their mobile platform
strategies, where they target regions where mobile phones are more
frequently used and have more significance than computers.

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