TechFaith, Dmagicmobile making Barbie phone

Telecom Asia Staff
15 Apr 2009

China Techfaith Wireless Communication Technology and D Magic Mobile (Shanghai) have entered into a strategic cooperation deal to develop a licensed high-end phone under the Barbie brand in China.

The partnership plans to capitalize on the brand\'s 50th anniversary this year to deliver the first high-end customized phone to the market, targeting women.

Defu Dong, TechFaith chairman and CEO, said the partners aim at developing a cellphone with a market price above 10,000 Renminbi (about $1,460).

The Barbie Mobile Phone is currently in development and is expected to be launched in the third quarter of 2009.

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