Technologies, price pressures to shape mobile market

Dylan Bushell-Embling
23 Apr 2010

Ascendant technologies - as well as price and market pressures - will force a transformation in the global mobile industry over the coming years, according to two research firms.

Organizations will increase both their business-to-employee and B2C spending over the next two years as they rise from the ashes of the global economic crisis, Gartner said.

The firm said10 key technologies will drive their spending, as well as their overall strategies and policies and by extension the shape of the industry.

One such technology is mobile web browsing, Gartner said - by 2011 over 85% of handsets shipped globally will have some form of integrated web browser. And the technology will be a key part of nearly every organization's B2C portfolio.

Standard options

Likewise, by the end of 2011, over 75% of phones shipped in mature markets will include GPS.

For more powerful devices, such as corporate laptops, embedded cellular networking will become a standard feature. Embedded networking will also enable new categories of connected devices such as e-books and media players.

On the applications end, the most influential technologies will be app stores and platform-independent development tools, as well as device-independent tools that can enable CIOs to deliver multiplatform applications while minimizing security risks.


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