Telecom NZ's campaign backfires

Staff writer
23 Nov 2011

New Zealand's incumbent telco has invoked the ire of its customers with an advertising campaign urging them not to have sex during the current Rugby World Cup.

Telecom New Zealand

However, fiercely loyal fans hit back at what they considered a slur on the good name of the team.

Managers at the firm claimed the joke had been taken out of context, but admitted they had seriously misjudged the mood of the nation after the subscriber backlash.

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