Telefónica has launched LUCA, its new big data services unit, enabling its corporate clients to understand their data and encourage a transparent and responsible use of data.
The offering of the new unit, led by Elena Gil, will have a comprehensive portfolio of services to provide solutions for the big data requirements of Telefónica's corporate clients. This catalogue has three main lines of products and services which are supported by a wide range of solutions, some existing, some new and some to be developed within the company or in partnership with third parties.
The business insights area brings the value of anonymous and aggregated data on Telefónica's networks for a wide range of clients. This includes existing services, such as Smart Steps, which are focused on mobility analysis solutions for more efficient planning.
For example, to optimize transport networks and tourist management in cities, or in the case of a health emergency, in helping to better understand population movements and in limiting the spread of pandemics.
Furthermore, LUCA will help its clients by providing BDaaS (Big Data as a Service) to empower clients to get the most out of their own data, using the Telefónica cloud infrastructure.
The catalogue of products and services of LUCA will be taken to market by the different business units in different countries across the Telefónica footprint. They will also use their own local capabilities internally to service their customers.