Multimedia Nusantara (TelkomMetra), a unit of Telekomunikasi Indonesia (Telkom), has launched innovative service MediaHub to support the content and advertising industry in Indonesia.
“Telkom is offering an integrated solution, not limited to telecoms but also takes part as the platform that delivers value to content that is delivered through its main connectivity business,” said Muhammad Awaluddin, director of enterprise and business service at Telkom Indonesia.
MediaHub is said to be the first one to facilitate content providers, advertising agencies, Ministry of Communication and Informatics (Kominfo), the Indonesian Broadcasting Commission (KPI) and pay TV operators in developing safe and convenient contents.
The service will also support in a new way of generating revenue and cost efficiencies for content providers and pay TV operators.
Supported by over than 20 years of experience in playout technology from SmartCast, MediaHub through Metrasat, provides practical solutions as content aggregation and distribution services to overcome the obstacles over content distribution and its monetization in Indonesia.
As a partner for the Indonesian Broadcasting Commission, MediaHub with its playout and ad-insertion system enables the selected content in dedicated feed to comply the regulation of broadcasting in Indonesia and ready to distribute them in any required formats to pay TV operators.
Through its plug and play system, MediaHub provides efficient process to be the only pay TV ad network to support content business and local productions.