Telstra buys local ISP Adam Internet

Fiona Chau
telecomasia.net
Australia’s Telstra has agreed to purchase local ISP Adam Internet for an undisclosed amount.
 
In a statement Wednesday, Telstra said it will acquire all of the South Australian ISP’s business, including its data center in Adelaide and fiber assets.
 
The Australian incumbent carrier said the acquisition fits into its growth strategy.
 
“Adam is a respected brand with a loyal customer base in South Australia. It’s a great online, low cost business that lets customers purchase and manage their own services. This model offers opportunities for growth, particularly for consumers wanting online sales and support,” Telstra’s innovation products and marketing group MD Kate McKenzie said.
 
The acquisition is subject to approval by the Australian Competition and Consumer Commission (ACCC). Telstra plans to retain the Adam brand and run the company as a stand-alone subsidiary.
 
The company currently has about 200 employees, and Telstra said it has no plans to cut any jobs once the deal is completed. Adam’s executive chairman and founder Greg Hicks will stay as a consultant of the company following the completion of the sale.
 
Hicks said that “with Telstra behind it, Adam will be expanding nationally.”
 
Incepted about 25 years ago, Adam Internet provides internet services to residents, businesses and government departments of South Australia. It offers a range of services including standard broadband connection, mobile broadband, VOIP, data center, cloud and private networking solutions.

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