Telstra introduces Stores on Wheels

CRM Innovation Editors
11 Jun 2012
Daily News

As Australia's Telstra rolled out commercial services for the National Broadband Network (NBN) in Tasmania, it has also launched a new “Store on Wheels” to ensure that it is ready for customer demand.

“We have a long history of being on the ground locally and with our “Store on Wheels” we’re taking that one step further, providing face to face service in smaller communities where we don’t have a retail presence," said Michael Patterson, Telstra, Area General Manager Tasmania.

He explained that customers will have a lot of questions about their NBN services. With Stores on Wheels, they don't have to travel far as it will be available in NBN-enabled areas. The new retail concept for Telstra is also first of its kind in Australia, and is expected to supplement Telstra's local 25-plus store network.

Telstra’s latest home phone and broadband bundles, which were launched earlier this year, are now available to households in NBN enabled areas in Triabunna and Sorell, along with other locations as they become ready for service.

“As Australia’s leading full-service provider, Telstra can support Tasmanians as they move into a fiber future by offering professional in-home installation, 750 local staff based here in Tasmania, and more than a century’s experience connecting Australians,” said Patterson.

Tasmanians can access Telstra’s broadband services on the NBN with download speeds to the home of up to 25Mbps or 100Mbps, depending on the customer’s chosen plan, with bundle options starting at just $80 per month for 5GB of data. Telstra T-Bundles on the NBN come complete with a Telstra technician visiting the customer’s home to provide free standard professional installation of Telstra services once the NBN equipment has been installed.

Patterson also disclosed that Telstra is investing heavily to improve customer service by introducing 24/7 call centers and weekend tech appointments, simplifying bill formats, and conducting extensive trials of Telstra products and services on the NBN.

“We know many Tasmanian customers are unsure of what a fiber future means so, for these early days, we’ve set up a dedicated call center and developed comprehensive information packages for customers, which are available online and at our local Telstra stores and dealers.”

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