Telstra ramps up mobile offers as streaming go small screen

Staff writer
Future TV Asia

New research reveals mobile video streaming is growing at more than 30% a year and on-demand TV, sports and music is changing when and where Australians watch their favorite entertainment, according to Telstra.

To help customers make the most of the mobile streaming revolution, Telstra has included a three-month subscription to all three leading streaming video providers Netflix, Stan and Presto on selected mobile plans.

Also, Telstra mobile plan customers can now enjoy Apple Music with data-free music streaming which means listening to all your favorite songs, albums and playlists without tapping into their data allowance.

Further, Telstra launched a new app that makes it easy to discover all the sports and entertainment content included in Telstra mobile plans.

“Telstra mobile customers can now get Netflix, Stan and Presto, unmetered Apple Music and free access to live NRL or AFL, Netball and Basketball, providing an unmatched mobile entertainment experience,” said Michele Garra, Telstra’s executive director for media.

She said Australians have embraced streaming video services like Netflix in their lounge rooms and that appetite is now seen translated to phones and tablets outside the home.

“Network traffic surges during the morning and afternoon commute, suggesting two new prime-time periods are emerging, as people discover how easy it to continue watching their favorite shows on the go,” said Garra.

Garra said to make it easier for customers to discover the full range of entertainment options available to them as part of their plan Telstra is introducing the Telstra TV+ app for mobiles.

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