Top 10 wireless predictions for 2013

Top 10 wireless predictions for 2013

Juniper Research  |   December 20, 2012
 
7. The year of Microsoft
Juniper Research believes that 2013 will be the year Microsoft exploits their full potential as traditional computing becomes increasingly mobile. The Surface Tablet and Windows 8 were released at the end of 2012 and Windows Phone sales were four times greater in November 2012 than in the same month the
previous year. This is also great news for Nokia and HTC, whose devices use the Windows Phone operating system.
 
Microsoft’s own ecosystem - encompassing devices such as the Surface Tablet and Xbox and services such as Windows, Office and Skype - is continuing to develop; development which Juniper Research believes will grow impressively during 2013. There are 1.3 billion people worldwide who use Windows and 8 million developers building apps for Microsoft’s devices, showing how huge the possibilities are for Microsoft in 2013.
 
The competition Microsoft will have to overcome is considerable, especially given both the strength of Apple and Google and its current lowly market share amongst mobile OS providers. In spite of this, users of Microsoft’s PC services are keen to adapt to the same technology on different devices, especially given how easily they can integrate and share files across Microsoft devices via SkyDrive.
 
8 The multi-screen, seamless user experience becomes a reality
The ‘seamless user experience’ has been talked about for many years, but during 2013 we will see this become a reality for many users. Content and applications will increasingly become common and synchronized across both fixed and mobile devices with personal data, preferences and behavioral data held in private and shared clouds. Retailers and advertisers are already hot on the heels of this trend and are utilizing ‘big data’ and analytics to provide a personal and tailored experience for shoppers across multiple devices. ‘Personal pricing’ is set to become a contentious issue in 2013.
 
9. New mobile and tablet form factors to emerge
In the crowded smartphone and tablet market, differentiation will become a key determining factor during 2013. While the smooth slab look of the iPhone, iPad and Samsung Galaxy will continue to be popular, variations on form factors - particularly in the tablet and ultrabook market - will continue apace. Convertible form factors such as the Lenovo Yoga will become increasingly popular, offering the benefit of both touch screen technology, a slim form factor and a traditional keyboard. Variations on this theme will be a key trend for the year ahead.
 
As well as a raft of 4G phone launches there will be more radical changes are afoot in the display area, with bendable, twistable, foldable and rollable form factors becoming available. A number of consumer electronics companies are currently working on the next phase of flexible phone displays that are almost indestructible. Samsung demonstrated such properties back in 2011, but Juniper expects this new plastic based flexible AMOLED technology not to be making its presence felt in the market until late 2013 or early 2014.
 
At the OS level vendors such as ZTE are planning enhancements and overlays of the Android OS, providing additional functionality and value in order to establish a unique brand presence.
 
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