With broadband services readily available at home and mobile broadband coverage being expanded, the subscribers' behavior and expectations are bound to change. In the near future, people will be accustomed to having access to advanced multimedia services regardless of their location.
This development represents a major business opportunity for operators but places new demands on the infrastructure. The merger of the telecom and media industries will make a huge amount of digital content easily accessible for a large number of subscribers. Music, videos and TV will be distributed over new channels and a range of innovative on-line games can be created. However, in order to become popular all these services require a certain quality-of-service.