TrueVisions taps Irdeto to enhance customer service

Staff writer
27 Apr 2012

TrueVisions ,Thailand’s largest and sole nationwide pay TV operator, has selected to deploy Irdeto Customer Central , a fully-integrated customer care and billing solution designed to help pay TV operators effectively manage multi-play services.

After evaluating its full network of vendors and multiple solutions on the market, Truevisions found Irdeto Customer Central to be the only platform that could configure to fit its needs.

TrueVisions is part of True Corporation, a well-established brand in Thailand backed by Asia's largest agro-conglomerate, the Charoen Pokphand Group. Through its successful mass market strategy bundling free view and free-to-air, the company enjoys 60% of the pay TV subscriber market share in Thailand.

As such, TrueVisions needed a partner that could accommodate its large subscription base while delivering advanced analytics, efficiency and the best return on investment.

Irdeto Customer Central will enable TrueVisions to consolidate its cable and satellite subscribers into one database, providing the pay TV operator with a system that is more cost-effective and easier to deploy. At present, pay TV penetration in Thailand is one of the highest in Southeast Asia at 50%.

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