TV features to enhance Xbox LIVE experience

Staff writer
20 Oct 2011

The announcement that that Microsoft is launching TV services for the Xbox LIVE can put the company in a strong position to establish itself firmly in the next-generation TV space.

Jonathan Doran, Ovum principal analyst said “it’s not just the range of content that will set Xbox LIVE apart from other next-generation TV propositions but also advanced interactive entertainment.”

“Xbox LIVE brings some significant enhancements to the table of traditional television, primarily in the form of its Kinect motion-sensor and voice-recognition technology,” the analyst said. Xbox’s main challenge is the plethora of choices facing consumers with regard to both TV content sources and devices.

However, what most, if not all of these competing propositions lack is a comprehensive content offering and this is where Xbox LIVE, through its relationships with experienced and trusted pay-TV operators, may well be able to provide the missing link.

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