TV Genius uses Twitter to improve content

Staff writer
16 Jun 2011
00:00

TV Geniusannounced the launch of its advanced measurement and analysis systems for Twitter activity around TV, further improving the relevance of content discovery among viewers.

The new service utilizes TV Genius’ award-winning Content Discovery Platform to measure engagement through the social network, providing live feedback and statistics that enable broadcasters and content owners to understand more about how audiences are reacting to programming and which episodes are most talked about.

“There is no doubt that Twitter is complementing the TV viewing experience and our own research has shown that new media is increasingly having a direct effect on content discovery as people tune into what their friends and connections are giving their opinions on,” said Tom Weiss, CEO, TV Genius.

TV Genius’ Twitter analytics shows the top twenty shows that were tweeted about in the UK each night. Each top show can be clicked on, which reveals real-time tweets about the show, an episode summary, and a graph presenting how many tweets that show has received over time. While the service currently monitors UK activity, it can be deployed anywhere across the globe.

This provides powerful information for TV executives, operators, and producers, and demonstrates a new way to discover popular TV content.

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