Using entitlements to deliver on the content anywhere opportunity
August 03, 2011
“TV Everywhere” business models are being embraced by nearly every North American television operator and gaining in global acceptance.
But the question isn’t whether they are doing it. It’s how, and how well?
By leveraging the power of centralized entitlement capabilities and the intelligence derived from customer data, operators have the opportunity to own and revolutionize the customer experience, creating valuable new business models for advertising and content monetization.
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