Vee TIME, a quadruple-play service provider in Taiwan, will launch VeeTV, a connected TV service powered by the Microsoft Mediaroom IPTV platform.The new service will provide consumers with access to a highly customized TV experience by delivering more entertainment content to more types of screens, using a single cloud-based infrastructure.
Vee TV addresses the needs of all family members regardless of their age and gender. The service will enable customized programming for consumers, which featuresMy Dashboard to provide useful daily life information such as breaking news, lotteries, train schedules, weather in different cities--concurrently, while watching TV. There is also Multiview, which can display several local, regional, and international sports events on the same screen.
Other features include multi-screen access across TV, PC, Xbox 360, cellphone, Slate PC, and other internet devices as well as interactive online games and Windows Live for TV. Subscribers will also have access to internet shopping, audio books, and interactive fitness instruction.
“As consumers today are becoming more sophisticated, they are demanding more compelling and personalized entertainment to suit their individual needs and preferences,” said Vee TIME chairman F.Y. Lai. “To fulfill the desire of these consumers, Vee TIME has chosen a platform that delivers a myriad of media and entertainment services across multiple devices, brought together by one cloud.”
Lai added that Vee TIME needed a carrier-grade, end-to-end TV platform that can easily be integrated into the company’s quadruple play service strategy and capabilities.
“We chose Microsoft Mediaroom because it is the most widely deployed IPTV platform in the world, is a scalable platform, and reaches more networks and devices through cloud-based services,” Lai said. “This will enable us to delivering more content to more screens to drive new connected entertainment.”
Microsoft Mediaroom does not only enable the delivery of a lineup of digital TV channels and a library of video on demand, it also provides an application development platform for Vee TIME to add TV applications tailored to the needs of our customers. Possibilities include targeted advertising, personalized news applications, and distribution of customized content.
“VeeTV heralds the arrival of connected TV in Taiwan,” said Geoff Thomas, GM for the communications sector at Microsoft Asia. “The Mediaroom-based service will enable consumers to enjoy TV on their terms and watch the shows they want on their schedule.”
Thomas said collaboration with Vee TIME is significant as the Mediaroom platform will enable VeeTIME’s service clouds to reach more screens, and more people. This, in turn creates new business opportunities for advertisers, content providers and content producers.
“With its advanced broadband and Wimax network, Vee TIME provides an ideal platform for new generation of TV service powered by Mediaroom,” he added.
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