Viacom International Media Networks (VIMN) is launching one of its global anchor brands Paramount Channel in Asia and has secured its first distribution deal in Asia with CTH, a major Pay-TV operator in Thailand.
The high-definition, 24-hour movie channel will debut first in Thailand on CTH’s traditional satellite and over-the-top (OTT) streaming service in May, giving it linear OTT and linear TV Everywhere streaming rights.
The agreement also includes a new licensing deal for MTV Thailand to be officially moved over to CTH, which was effective from 15 January 2016.
"The introduction of Paramount Channel in Asia is a key, strategic step in deepening our presence both in Thailand and in Asia, while expanding our portfolio of adult-targeted brands,” said Mark Whitehead, EVP and managing director for VIMN Asia.
Paramount Channel will offer Thai audiences a unique mix of blockbusters, movie hits, cult favorites and some of the most award-winning films in the history of cinema from Paramount Pictures’ film library.
Under the agreement, CTH will also manage advertising sales together with VIMN Asia for both Paramount Channel and MTV Thailand. Under CTH, MTV Thailand will continue to operate as a fully localized channel – made in Thailand for Thai viewers.