Video growth prompts new revenue approach

Jessica Scarpati
06 Jun 2011
The idea is for carriers to differentiate themselves from pure-play CDN providers by presenting this subscriber usage and video QoE data to content providers and advertisers, Peterson said. ALU Ventures is running "active trials" with AppGlide but has no full-scale customer deployments yet, he said.
"I don't know if people want to talk about eyeballs again, but AppGlide basically gives carriers a way to tell [content providers], 'Stop using Akamai and give us that money,'" said Posey, of IDC.
However, analysts cautioned that data culled from AppGlide alone is not a content monetization strategy. Rather, it should be considered one piece of a broader approach.
"There is, in truth, little value to this kind of data unless it can be turned into something actionable—that is, a technical means of addressing it and a financial motive for addressing it," Nolle said. "This in and of itself is not intended to be a solution to anything ... [and should] be used primarily as a strategy in engagement [with content providers and advertisers]."
Jessica Scarpati is a news writer at
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