Videocon doubles subscriber base with Irdeto

Staff writer
09 Sep 2011
00:00

Just eight months after securing its first two million customers, Videocon d2h, a provider of direct-to-home (DTH) services for India, has reached four million subscribers.

A customer of Irdeto, a global software security and media technology company, Videocon d2h implemented and launched its services using Irdeto’s robust end-to-end pay-TV solution suite in 2009 to help diversify into the rapidly growing, highly competitive Indian pay-TV market.

The Videocon d2h solution includes Irdeto’s complete end-to-end solution for new pay-TV platforms, including its conditional access (CA), middleware and customer care and billing systems, to offer highly effective content protection, plus customizable user experience and billing.

Working closely with Irdeto to maximize cost effectiveness and ease of deployment, Videocon d2h rapidly delivered a DTH offering across India featuring a 300-channel service with the most sports and Real HD channel, India’s first HD 3D active channel and the most regional language channels to correspond with a highly diverse mix of cultural and religious interests.

The customized solution includes a customer interface in 10 different languages, a feat not possible on most competing platforms. Videocon manufactures the standard definition and High Definition 3D set top boxes.

“Our work with Irdeto has been a key factor in our ability to achieve such fast subscriber growth,” said Saurabh Dhoot, director, Videocon Group. "The complexities associated with delivering such a broad range of content make technology a key differentiator in the Indian pay-TV market. Irdeto’s solution gives us a real edge over our competitors by enabling us to quickly develop and deploy such a compelling offering.”

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