Walmart buys video firm Vudu

Robert Clark
23 Feb 2010
Daily News

Retail giant Walmart has acquired online video startup Vudu, giving it the chance to sell TVs with an instant home entertainment setup.

A person close to the deal said Walmart paid more than $100 million for the three-year-old Silicon Valley, the New York Times reported. Best Buy,, Comcast and EchoStar had also expressed interest in Vudu.

Vudu’s technology can be built into net-connected TVs and Blu-ray players to deliver streaming video apps and other content. It has a library of 16,000 movies and licensing agreements with most major movie studios, as well as partners such as Facebook, Flickr, Twitter, New York Times and Associated Press.

Walmart is joining a busy segment, with Microsoft, Sony, Amazon, Netflix and Blockbuster all offering online movie stores for net-connected HDTVs, Blu-ray players or video game consoles.

Currently it is a small market – fewer than 5% of the HDTVs sold in the US last year supported internet access. Walmart’s entry into the business will help change that.

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