Walmart jumps into US mobile market

Dylan Bushell-Embling
14 Sep 2010
00:00
Walmart, the world’s largest retailer, has entered the US mobile market with a low-priced mobile plan under its own brand.
The US-based retailer, known for its aggressive pricing, has unveiled Walmart Family Mobile, an unlimited talk and text plan that will launch on September 20.
The plan will cost $45 per month for the first line, and $25 per month for each extra line. There will be no contract or early termination fees.
Phones available with the service will range from a $35 Nokia feature phone to the Motorola Cliq, which will cost $249 at Walmart compared to the $329 T-Mobile charges without a contract, AP said.
Walmart is operating the service as a MVNO over T-Mobile's network, undercutting T-Mobile's own retail offerings. Walmart said the plan can save consumers up to $1,200 per year compared to the leading unlimited talk and text plans.
Verizon charges almost $90 for a similar plan, while AT&T charges around $70.
But unlike voice and text, mobile data is limited and comparatively pricey. A Walmart spokesperson told Gizmodo that data can be purchased in packs ranging from $10 for 200MB to $40 per 1GB, and the unused data will never expire. This credit can also be used to make international calls for as low as 5 cents per minute.

Pages

Follow Telecom Asia Sport!
Comments
No Comments Yet! Be the first to share what you think!
This website uses cookies
This provides customers with a personalized experience and increases the efficiency of visiting the site, allowing us to provide the most efficient service. By using the website and accepting the terms of the policy, you consent to the use of cookies in accordance with the terms of this policy.