Wi-Fi offload for mobile data a temporary fix

Jessica Scarpati
01 Mar 2010
00:00

If it's cheaper to plug in some wireless access points than to build a base station or cell site, then why not take advantage of smartphone Wi-Fi capabilities to offload some mobile data traffic with public Wi-Fi hotspots? Sounds logical, but wireless operators feeling the data crunch may want to consider it only as a temporary fix -- not a permanent solution.

"Could they do it? Yes. Does it make sense everywhere? No. Is it likely to be a major strategy? At this point in time, I don't really see it. You could characterize it more as a stopgap," said Mike Jude, a program manager at Stratecast, a division of Frost & Sullivan. "It seems like an awful lot of complexity to save a few bucks."

As operators enter the early phase of 4G network testing -- and for a rare few, such as Sprint Nextel Corp., deployment -- an impending mobile data traffic surge, often referred to as the "IP tsunami," is expected to engulf their networks before they can upgrade to next-generation networking. The latest mobile data traffic forecast from Cisco Systems predicts a 39-fold increase from 2009 to 2014.

On the other hand, wireless networking technologies recently made the leap from 802.11g to 802.11n, achieving a tenfold increase in speed and fairly swift adoption. Service providers whose roots are in the wireline business already would have the fiber in the ground to accommodate public Wi-Fi hotspots.

Stopgap

Although analysts don't dismiss smartphone Wi-Fi offloading as a bad idea, they are lukewarm to it as anything more than a way to stop the bleeding.

"It's a bit of a short-term stopgap for a wider capacity and coverage alleviation strategy, but it does work -- a lot of smartphones are Wi-Fi-enabled, a lot of laptops are Wi-Fi enabled," said Steven Hartley, a senior analyst at Ovum. "[But] I can't see it being much more than an interim solution while the mobile networks are being beefed up."

Although using smartphone Wi-Fi to offload mobile data traffic may improve performance, Hartley said it would probably damage the user experience.

Although often made into the whipping boy of mobile data traffic problems because of its relationship with Apple's iPhone, AT&T claims to operate the largest US Wi-Fi network, with more than 20,000 hotspots, according to spokeswoman Jenny Bridges.

More than 30 million qualifying AT&T customers have Wi-Fi access included with their plan at no additional charge, she said. In 2009, these customers made four times as many Wi-Fi connections, 85.5 million, as they had done in the previous year.

"We feel that Wi-Fi provides a bridge between [wired and wireless broadband networks]," Bridges wrote in an emailed statement. "It allows us to offer speed and mobility -- and flexibility for the customer to choose the best connection for their location, device and needs," she added. "We work to optimize bandwidth across our networks, which helps us manage operational expenses associated with increasing capacity and traffic management."

This article originally appeared on SearchTelecom.com

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