Wi-Fi: Value-add and advertising

Wireless Broadband Alliance
27 Mar 2018

Across the retail, hospitality, service, leisure, and transport sectors, Wi-Fi has been deployed by venue and network owners as a means of improving the customer experience and increasingly, driving customer engagement and behavioural insights.

The reach of Wi-Fi into high footfall public places gives it potential as an enabler of locationtargeted advertising. The unique advantage of public Wi-Fi is its ability to deliver beacon-style proximity capabilities at a scale which cannot be replicated by similar technology such as Bluetooth beacons.

This white paper provides an overview of business opportunities, ecosystem, market, technology, potential use cases, current relevant work within various organizations, and the potential gap items and issues that the industry needs to address.

This paper originally appeared on Wireless Broadband Alliance website

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