YOU On Demand Holdings has entered into a strategic partnership with C Media, through which its YOU Cinema service will become available to tens of millions of train passengers.
This will be made possible through C Media's proprietary and recently launched railway Wi-Fi service platform, C Rail Wi-Fi.
In 2014, C Media secured the concession rights to exclusively operate the Wi-Fi service on express and high-speed trains. To date, C Media has approximately 1,000 trains under its concession agreements and 140 trains already installed with C Rail Wi-Fi, assuring access to over 70 million captive consumers yearly.
Once fully rolled out to all 1,000 trains, C Rail Wi-Fi will become a major gateway for YOU On Demand to access several hundred million travellers each year.
YOU Cinema will be made available to train passengers as an integral part of the C Rail Wi-Fi service. It will also be available as an independent mobile app that users can access on their mobile device as a regular service subscriber when they’re not on the train.
"The captive nature of a train car where travellers have several hours of quiet and uninterrupted time blends itself seamlessly to watching high-quality, long-form video such as Hollywood and domestic movies and other premium content," said Weicheng Liu, CEO of YOU On Demand.