YOU On Demand, forms JV with Frequency Networks

Staff writer
Future TV Asia

YOU On Demand Holdings in China and Frequency Networks have entered into two agreements, one to form a joint venture called Frequency Asia, and stock purchase agreement for the purchase by YOD of certain preferred shares.

Frequency Networks, which has global partnerships with leading cable, satellite and mobile operators reaching over 150 million subscribers, builds and operates an intelligent content discovery platform that powers white-labeled video services and applications for TV and mobile devices.

The Frequency Asia JV will have two main operational components that will provide YOU On Demand, via the JV, the opportunity to expand both its content offering and distribution footprint.

First, it will provide Frequency's white-label platforms exclusively to the Asian region — including, but not limited to China, India, Philippines, Malaysia and Vietnam.

Second, it will develop a stable of made-for-web channels with brand partners that integrates original and licensed content for categories including sports, fitness, music, food, tourism, science and more.

Bruno Wu, chairman of YOU On Demand, said the partnership allows the company to move from a pay only model to a pay, free and commerce content model which will be the cornerstone of establishing the world's premier mobile-based multimedia, social networking and e-commerce-enabled network.

It also enables the company to broaden its geographical user base beyond China to become a true global brand, and to move from the existing user base of several million to an addressable user base of several hundred million users globally by the end of 2016.

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