YouTube has launched ads on the home, search, and browse pages of its American and Japanese mobile websites.
This is a great way for advertisers to reach -- across multiple platforms -- a coveted demographic of tech savvy trendsetters.
First tests of YouTube mobile ads with brands ranging from L'Oreal to Land Rover showed strong results related to click-throughs, user experience, and brand awareness.
Ads on the YouTube mobile website will be banner ads sold on a full-day basis like with the YouTube homepage on the web.