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Commentary
The rise of in-season TV series stacking
Robin Lake/Ovum
In-season TV series stacking was a talking point at various “upfront” gatherings of US TV advertising executives in New York last month, with broadcasters demanding rights to make all episodes of any new TV series they pick up available on demand.
In-season TV series stacking was a talking point at various “upfront” gatherings of US TV advertising executives in New York last month, with broadcasters demanding rights to make all episodes of any new TV series they pick up available on demand.
Some operators are protecting their core business and entering partnerships with OTTs, while others are providing next-generation services and OTT enablement