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The Best Sports Betting Sites in Kenya

Kenyan punters are spoiled for choices when it comes to the number of betting sites available. While this sounds great, it can be hard to choose the best sports betting sites in Kenya. That is why we found it necessary to guide betting enthusiasts on the best bookmakers in Kenya.

In this review, you will have a rundown of recommended betting sites in Kenya. You will find everything you would like to know about the trustworthiness of betting sites in Kenya, the features they offer, bonuses, payment options, and usability, among others. So, let’s get right into it!


Sportpesa is one of the top sports betting sites in Kenya. The bookmaker was established in 2014 in Kenya, but it has expanded its operations across many African countries and Europe. Sportpesa offers punters hundreds of betting markets daily. Popular sports include football, handball, basketball, tennis, cricket, and cycling among others. Sportpesa doesn’t provide a welcome bonus for new members or any ongoing promotions and bonuses for existing members. Their two jackpots act as their ongoing promotions, which include a weekly Mega Jackpot of 17 games and a Jackpot of 13 games.

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BETWINNERBetwinner is an international sportsbook with legit Kenyan gambling licenses. The bookie has over 40 sports and provides nice odds for football betting. Betwinner has a classic mobile app for both Android and iOS that is easy to use. Like many betting sites in Kenya, they accept deposits via M-Pesa. The sportsbook has an appealing live-streaming function, where players can stream up to four live events at the same time. New customers receive a 100% welcome bonus of up to KSH 15,000 on their first deposit.

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SportyBet is a safe platform for wagering on online sports in Kenya. It operates legally in Kenya with a license from Kenya Betting Control and Licensing Board. The bookie provides a wide range of sports, bonuses, promotions, and payment methods for Kenyan punters. The website has a professional look and provides bettors with everything they need for an excellent gaming experience. The bookmaker also provides live betting, mobile betting, customer support, and jackpot competition.

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BETWAYBetway is an international betting site, but also a good option for Kenyan punters. They have created a unique betting platform best suited for Kenyan players. Unlike other betting sites in Kenya, Betway has an easy-to-navigate website which is great for beginners. The site loads fast, and it has a nice appearance. Betway has exceptional sports coverage, and it is one of the top bookmakers for football betting. New customers enjoy a welcome bonus of 50% on first deposit up to KSH 5,000, which comes as a free bet.
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When picking a betting site in Kenya, these are the most frequently asked questions: Is the betting site trustworthy? Can I deposit money via M-Pesa or Airtel? Does the betting site offer a welcome bonus? For answers to these questions and much more, you are on the right page. We recommend legit bookmakers that provide a convenient betting experience for Kenyan punters. Below are our top 5 recommended legal and safe sports betting sites in Kenya.

⭐ Type of Bets Popular in Kenya

Betting in Kenya is an exciting experience because there are different ways you can bet on a game rather than just choosing which team will win. Below are the different types of bets that Kenyan punters can bet on:

☝ Moneyline Bets

This is the simplest type of bet you can place where you bet on a specific team to win. For instance, if you choose team A to win, you place your bet on the team’s Moneyline. If team A wins, you will be the best, and if it loses, you lose the bet. The odds in money line bets vary based on which team is likely to win. The outcome of the game is determined by who wins.

☝ Point Spread

This is another type of bet in Kenya where you place your bet based on the team’s margin to win the outcome of an event. The favorite team features a minus symbol while the less favorite has a plus symbol.

☝ 3-Way Bet

This is a type of bet where punters bet on three possible outcomes of an event. It could be team A wins, team B wins, or a draw. 3-way bets have higher odds than 2-way bets because there is extra income.

☝ Total Over/Under

These are types of bets where the wager depends on the total score for both teams. Your bet combines the number of points that both teams score. For instance, if a football game between teams A and B has total points set at 45.5 points. If team A scores 21 and team B scores 17, the total combined points are 38. This means the under wins the bet.

☝ Correct Score

This is a type of bet where punters place a bet based on what they think will be the outcome in a game. For instance, if the Home-Away team's correct score prediction is 1-0, this means the home team scores 1 and the away team scores 0. If that prediction is the outcome of the game, you win your bet, if otherwise, you lose the bet.

☝ Both Teams to Score (BTTS)

In this type of bet, punters bet whether both teams in a particular match will score or not. If both teams scored, and that was your selection, you win the bet.

☝ Live Betting

Many bookmakers in Kenya offer a live betting feature that allows punters to bet on a game after it has started. Live betting is fun because the odds change depending on the happenings of the game.

☝ Parlay Bets

A parlay is a type of bet that consists of multiple bets. The least number of bets is two but it can have more bets depending on how many the bookmaker allows. Every leg in your parlay should win for you to win the parlay. If you have a 5-leg parlay and only 4 legs win, you lose the parlay bet.

☝ Proposition Bets

These are bets of statistical nature where the match outcome is not related to the final score. For instance, a punter can predict the number of goals a star player like Christiano Ronaldo scores in a football match.

⭐ Trustworthiness

Kenya is among the top African countries with a high number of bettors. Sports betting was legalized in 1996, and online sports betting in 2011. Kenyan punters can choose from a wide range of local and international bookmakers. However, there is still a question on the trustworthiness of bookmakers.

Any safe and legal betting site should have a license from the Betting Control and Licensing Board of Kenya (BCLB). This is the top body that regulates betting companies in Kenya. If a bookmaker lacks a license from BCLB, then you should not try using the platform. Unlicensed bookmakers are not trustworthy or safe to use. You can always check a bookmaker's license details at the footer of the homepage.

⭐ Odds and Lines

The first thing that most punters check when choosing a bookmaker is the odds. This is a major factor that differentiates bookmakers. At a glance, the odds might seem the same, but there are slight differences. Every punter wants a bookmaker with the highest odds to get more value from the bets. The difference in odds is notable when staking with a large amount of money or if you like long tickets. Betway and Betwinner are widely known bookmakers that offer Kenyan punters with higher odds.

⭐ Bonuses, Promotions and Rewards

We all love free gifts, bonuses, and rewards. One thing that makes a bookmaker outstanding is the presence of bonuses and promotions. Luckily, there are so many bonuses, promotions, and rewards available for Kenyan punters from different bookmakers. New and existing customers are attracted to betting sites that provide welcome bonuses, free bets, deposit bonuses, and other ongoing promotions.

For instance, Betway offers new punters a welcome bonus of 50% first deposit up to KSH 5,000. Betwinner provides a 100% bonus on first deposit up to KSH 15,000. SportyBet provides up to KSH 1,500 free bet gift on your first deposit, while Odibets provides free bets worth KSH 30 to all new players. Moreover, there are other ongoing promotions you can claim.

⭐ Usability

Every punter looks forward to a betting site that has a user-friendly interface so that you can enjoy a great betting experience. Betting site usability starts from the design, layout, fonts, colors, and much more. The last thing you need is a website that is difficult to locate the menus or find it hard to navigate on various pages. Betway Kenya is highly ranked for its user-friendly interface, which makes it great for beginners and experienced punters. Other sites like Odibets are well-optimized for mobile phone use.

⭐ Deposit and Withdrawal Options

Payment options are another major consideration when selecting a bookmaker in Kenya. The best bookmakers provide quick and seamless deposits and withdrawals. M-Pesa is the most common form of deposit for Kenyan bookmakers. M-Pesa is commonly used to pay different bills like water, electricity, shopping, and betting. If a betting site does not accept M-Pesa, then it is not ready for the Kenyan market.

Another common deposit option in Kenya is Airtel Money. Both M-Pesa and Airtel Money require you to have the bookmaker’s pay bill number. Other available payment options you can choose from include Visa, MasterCard, PayPal, Neteller, and Skrill.

⭐ Customer Service

You should always be in a position to reach a betting site’s customer support whenever you need help regarding deposit methods, winnings, ongoing promotions, and much more. Always check the support options available, and whether the bookmaker provides prompt responses to your issues. Many legal betting sites in Kenya offer different customer support channels to reach them.

Punters can reach them on live chat, email, phone number, WhatsApp, and on their social media handles. Their customer support team is well-trained to provide solutions to punter's problems in Swahili and English languages. Betway Kenya is highly rated for exceptional customer support and prompt feedback to users' questions and complaints.

⭐ Live Betting and Live Streaming

Live betting and live-streaming are amazing features of betting sites in Kenya. If you like placing live bets, many Kenyan bookmakers like Sportpesa, Betway, and Betwinner have a live betting feature. Punters also can watch their favorite sport on the betting site just like you do on TV on betting sites with live-streaming. However, the number of betting sites in Kenya with live-streaming features is limited because the service is expensive to maintain.

⭐ Additional Features

Other additional features include the presence of mobile apps. Many betting sites in Kenya have mobile apps that allow punters to place bets anywhere and anytime. Some betting sites offer a cash-out feature that gives you more control over your bets. Sportsbooks also vary in the number of sports they provide. Football is the most commonly wagered sport in Kenya. Other sports include basketball, tennis, rugby, athletics, and cricket, among others.

Online sports betting in Kenya is significantly growing, attracting many Kenyan players daily. You need to be over 18 years old, which is the legal betting age in Kenya. Additionally, you should have a device and internet connection. Once you meet these requirements, you can get started with online sports betting. The following are some tips on how to bet on sports in Kenya.

1. Choose Your Sportsbook

The first step is to choose a Kenyan sportsbook. There are many legal and safe bookmakers in Kenya. Ensure the bookie you choose is licensed by the Betting Control and Licensing Board of Kenya. When choosing a sportsbook, read reviews to find past experiences from customers who have used the site. Other essential features that can guide you to picking a reliable bookmaker in Kenya include mobile betting, higher odds, customer support, live betting, live-streaming among other features.

2. Register With a Sportsbook

Open an account with the top-recommended sportsbooks in Kenya. Before you decide on the right bookmaker to register with, read reviews and check feedback from past and existing customers. Visit the bookmakers to get a deeper understanding of the features and betting markets available. This will help you decide which betting site to register with.

3. Fund Your Account

After creating an account, the next step is to fund your account so that you can start betting. Many bookmakers in Kenya provide convenient deposit methods for Kenyan players. The most popular methods of deposit are M-Pesa and Airtel Money. Other deposit options available include Visa, MasterCard, PayPal, Skrill, and Neteller.

4. Place Your First Bet

If you are getting started with betting, take your time and understand the odds. The odds can be low, high, or even. Beginners should start placing small bets to avoid losing a lot of money at once. After betting for some time, you will have the experience to place large bets.

5. Withdraw Your Funds

Once you place your bet, wait for the outcome of your bets. You can either win or lose. If you win a bet, you can withdraw your funds. The most popular and quicker methods of withdrawing money in Kenya are M-Pesa and Airtel Money. The withdrawals take just a few minutes. But for larger withdrawals like Mega jackpot wins, the sportsbook might request to deposit the money in your bank account. If you don't win, don’t give up, there is always a next time.


Football has been Kenya’s national sport for many years. It is the most commonly wagered sport on many betting sites in Kenya. Licensed bookmakers in the country provide top football leagues for Kenyan punters. They can bet on La Liga, English Premier League, Bundesliga, and Serie A, among others. Popular markets are over/under, 1x2, draw no bet and the first goalscorer.


The next wagered sport in Kenya is rugby. Kenya Sevens- Kenya’s rugby national team has many fans. Many betting sites offer Kenyan punters a huge selection of rugby matches to wager on. Punters place bets on top rugby tournaments in the world like Super Rugby, Ruby Sevens Series, and Six Nations, among others. The popular markets are handicaps, total points, and half-time/full-time.


Athletics is another popular sport that many Kenyan punters wager on, especially running and track and field events. Kenya is well-known for producing many world-class runners like Eliud Kipchoge, Hellen Obiri, Beatrice Chepkoech, and the list is endless. The high altitude in the country makes it best for long-distance running. Kenyan betting sites cover athletics, although amateur athletics are not common.


While basketball is not as popular as football in the country, it is also another wagered sport in the country. The younger generation is fond of betting on basketball. Many punters are fond of NBA matches. The common betting options are the highest-scoring player, quarter-winner, and total points.


Women's volleyball is a popular sport in Kenya, and it is also a popular sport that many Kenyan punters bet on. Many Kenyan bookmakers have added volleyball to their list of games for the last few years.


Tennis is another commonly wagered sport in Kenya. Kenyan punters bet on top tennis events throughout the year like the Wimbledon, French Open, Australian Open, and Davis cup finals.

Other less popular sports that Kenyans bet on include:

  • Boxing;
  • Mixed martial arts;
  • Cricket;
  • Cycling;
  • Golf;
  • American football;
  • Baseball;
Sportpesa Jackpot
Sportpesa Jackpot

With the high competition of sportsbooks in Kenya, every bookmaker tries to attract new customers and maintain the existing customers by providing different types of bonuses and other occasional promotions. The common bonuses provided by many sportsbooks in Kenya include:

➤ Welcome bonus: Many bookmakers in Kenya provide a welcome offer for new customers after creating an account with as much as 100% on your first deposit. In most cases, the bonus is equivalent to your first deposit and comes with rollover requirements.

➤ No Deposit Bonus: This is another type of bonus where you get a free bet after registering with a bookmaker, and no deposit is needed. For instance, Odibets provides new members with a free bet of KSH 30 after sign-up without making a deposit.

➤ Free Bet: Free bets refer to virtual money punters can use to bet but it is non-withdrawable. Whether you win or lose, you will lose the free bet.

➤ Accumulator Bonus: Sportsbook gives punters cash or free bets once you place an accumulator bet. The bonus is usually given after losing one leg. Alternatively, you can get the bonus after winning your accumulator bet.

➤ Referral Bonus: This is a marketing strategy by bookmakers to attract more bettors to their site. If you use your link to refer a friend, you get a bonus.

➤ Cashback: Sportsbook gives you a percentage of your bet when you lose a bet. Most sportsbooks provide cashback in percentages ranging from 5% to 50% or more.

➤Enhanced Odds: Punters get boosted odds for a certain time, and this increases your chances of winning more.

FAQ - Online Sports Betting in Kenya

How To Bet On Sports In Kenya?
The first step is to choose your ideal betting site and sign up. Next, deposit money in your account to start betting. Navigate through the game and the bet types you want, and the bets will appear on the bet slip. Enter the amount you want to wager on and click place bet.
How To Choose Your Sportsbook?
Several key features can guide you in picking a sportsbook in Kenya. First, check for the safety and reliability of the betting site. A safe betting site should have a license from the Betting Control and Licensing Board of Kenya. Other considerations include the markets, odds, bonuses, usability, mobile betting, and customer support among others.
How To Register With A Sportsbook?
Registering with a sportsbook is an easy process that takes just a few minutes. Most sportsbooks ask for your full name, address, phone number, ID, telephone number, username, password, and other account information. Always provide accurate information by registering with a sportsbook to prevent losing your winning or closed account when withdrawing money.
Is Online Betting Legal In Kenya?
Yes, online betting has been legal in Kenya since 2011, and it is regulated by the Betting Control and Licensing Board of Kenya. However, online betting is only legal when betting with a licensed operator.
What Is The Best Sports Betting Site In Kenya?
Kenya has many safe and reliable betting sites. The best sports betting sites in Kenya include Betway, Sportpesa, Betwinner, 22Bet, Odibets, Betking, and many more.
Are Sports Betting Apps Safe?
Yes, sports betting apps are safe. They provide the most convenient way of betting from your smartphone. This gives you a great betting experience on the go.
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